Your Custom Build, Week by Week

“Live in one week” sounds like marketing until you see the actual schedule. So here’s exactly what a custom build looks like, week by week, from kickoff to launch — no mystery, no surprises.

Week 1 — We map your workflow

We watch how your team actually works, then write the one-page build plan: what we’re building, what’s in scope, the timeline, the fixed price. You approve it before we write a line of code. By the end of week one, you know exactly what’s coming. (See How We Scope a Build Before You Commit.)

Weeks 2–3 — We build it, and you see it daily

This is where most agencies go dark. We do the opposite: daily walkthroughs, working preview links you can click, and the freedom to course-correct as you watch it come together. If something feels off in week two, we change it in week two — not after launch when it’s expensive.

Week 3 — Your team learns alongside the build

Training doesn’t wait until the end. As the tool takes shape, your team gets hands on it, so by launch day they’re already comfortable. No “we’ll figure out adoption later” tax. (See How to Get Your Team to Actually Adopt New Software.)

Week 4 and beyond — Live, with adjustments included

The tool goes live in your business. Real usage always reveals small tweaks, and the first month of adjustments is included — we don’t disappear the moment it ships. (See What Happens After Launch.)

What makes or breaks the timeline

The pace depends as much on you as on us — access to the people who do the work, quick decisions, honest answers about how things really run. (See What We Need From You to Build Fast.) With that, four weeks from kickoff to live is a realistic plan, not a slogan.