For manufacturers & specialty subcontractors, $10M–$80M
Find the margin your quoting process is quietly losing.
Answer ten questions about how you quote. We’ll send back a teardown of where your time and your margin are actually going — plus a one-page spec of the tool that would fix it. It costs nothing, and the blueprint is yours whether we ever work together or not.
Ten questions. About four minutes.
You already know the shape of this.
- A quote takes days because it waits on one person.
- Two estimators price the same job and land on different numbers.
- The real pricing logic lives in a workbook only one person fully understands.
- Finding out where a job actually stands requires a phone call.
- You've been told the fix is a bigger system — and the quote for it made you close the tab.
None of that is a people problem. It is what happens when the work of a system is being done by one spreadsheet and one person.
I spent years on the other side of this.
My background is enterprise sales — electrical and lighting first, then commercial furniture, working with the biggest brands in the industry.
The quoting was the nightmare. Chasing a manufacturer for pricing that actually reflected the discounts we had earned, and waiting days to get it. Sales and project management working from two different versions of the truth. A stack of CRMs and quote tools that each solved one slice of the problem and none of which talked to each other.
I did not want better software. I wanted software that worked the way we actually worked.
After COVID we spent years building automations for companies, and kept watching the same thing: good businesses pouring money into bolting more onto Salesforce and NetSuite, reshaping how they worked to suit a platform instead of the other way around.
What changed is that AI now writes the code. Not the thinking — the typing. And that moved custom software from something only the enterprise could afford into something a $20M company can own outright.
Three things that are no longer true.
The price changed.
“Custom software means half a million dollars and a year of your life.”
AI writes the code now — not the thinking, the typing. A tool that genuinely cost $500,000 and twelve months is now roughly $70,000 to $150,000 and about a three-month build.
Your "messy" process is the spec.
“We're not technical enough, and our process is too particular to write down.”
The workbook your team already maintains is the requirements document. Every rule, discount tier and exception is already in there. We read it — you do not have to become technical.
The big system makes it worse.
“We'll buy the enterprise platform, or hire another estimator.”
A platform makes you conform to how it thinks. Another estimator adds a second point of failure instead of removing the first. Neither one gives you back the three days.
The honest math.
- What a build costs
- $70,000 – $150,000, depending on scope
- How long it takes to build
- About three months
- Then, hardening
- Roughly two more months, with a dedicated team doing nothing but debugging against real use
- What it used to cost
- Half a million dollars and about a year
- What you own at the end
- The code, the data, and the roadmap — outright
In the builds we have delivered, the savings on software alone have typically covered the cost of the build within ten to twelve months. We will walk you through that math for your business on the call — with your numbers, not ours.
Why we tell you about the two months of debugging: because everyone else quietly skips it. Software is not finished when it compiles — it is finished when your team stops finding things wrong with it. We staff that phase deliberately, and we would rather you hear it now than discover it in month four.
What you get, at no cost
The Margin Leak Teardown
A recorded teardown of your quoting process
Ten to fifteen minutes, walking through how a quote actually moves through your business and where it stalls.
A one-page Leak Report
Where the time and the margin are going, in your numbers — not industry averages.
A one-page Build Blueprint
What a tool built for you would actually do, what it would cost, and how long it would take. Yours to keep.
The Formula Fault Checklist
The silent faults we find again and again in real quoting workbooks — the kind that quietly misprice a line for months before anyone notices.
You keep the blueprint either way.
If we are not the right fit, we will say so plainly — and if we know someone better suited to your problem, we will make the introduction. The Build Blueprint is yours to take to any developer you like.
Ten questions.
Enough for us to tell you something useful, and not a question more.
The questions we usually get.
- We are not a technical company. Is that a problem?
- No — it is the normal case. You know your business and your pricing; that is the hard part and it cannot be outsourced. We handle every part that involves a keyboard.
- Wouldn't it be cheaper to just buy something off the shelf?
- Sometimes, and when it is, we will tell you. But a licence is rent you pay forever, and the real cost is that you reshape your business to fit the software. If your process is genuinely your advantage, that is an expensive trade.
- Who owns it when it is finished?
- You do. The code, the data, and the roadmap. No licence, no per-seat fee, no hostage situation.
- How long until we are actually using it?
- About three months to build, then roughly two more to harden it — a dedicated team doing nothing but debugging against real use. We do not call it finished when it compiles.
- What does the teardown cost?
- Nothing, and there is no obligation. You keep the Build Blueprint whether you hire us or not.